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How AI-related drivers stimulate digital social entrepreneurship: An integrated framework of entrepreneurial event model within stimulus-organism-response theory

Cong Doanh Duong, Van Loi Ta, Thanh Hieu Nguyen 2025 International Journal of Multidisciplinary Studies and Innovative Researchs

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Abstract

Drawing on an integrated framework of the Entrepreneurial Event Model (EEM) and the Stimulus-Organism-Response (SOR) theory, this study investigates how AI-driven stimuli—specifically ChatGPT adoption and perceived AI competencies—influence individuals' cognitive perceptions (perceived feasibility and perceived desirability) and, in turn, their intentions to engage in digital social entrepreneurship. Employing a stratified sample of 986 students in Vietnam, we applied multiple linear regression and response surface analysis to test the proposed hypotheses. Findings reveal that both ChatGPT adoption and perceived AI competencies positively impact perceived feasibility and desirability, which independently and interactively drive intentions toward digital social entrepreneurship. Moreover, the congruence and imbalance between feasibility and desirability significantly shape entrepreneurial intentions. This research contributes by advancing an integrated EEM-SOR framework, offering new insights into how cognitive mechanisms operate in AI-driven digital social entrepreneurship. Practical recommendations are proposed for social entrepreneurs, educators, and policymakers seeking to foster AI-enabled social ventures.

Identifier Metadata

Identifier	110.0272/INT.2026.00246
Canonical	mdoi:110.0272/INT.2026.00246
Resolver URL	https://mdoi.org/110.0272/INT.2026.00246
Resource URL	Open resource
Document URL	Open document
Content Type	Article
Authors	Cong Doanh Duong, Van Loi Ta, Thanh Hieu Nguyen
Year	2025
Depositor	International Journal of Multidisciplinary Studies and Innovative Researchs Organisation
Prefix	110.0272
Registered	June 22, 2026
Updated	June 22, 2026
Status	Active
Visibility	Public

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How AI-related drivers stimulate digital social entrepreneurship: An integrated framework of entrepreneurial event model within stimulus-organism-response theory

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