Webtop applications as productivity enablers: A study on employee performance in modern workplaces

The rapid digital transformation in the telecommunication industry has underscored the importance of webtop applications as productivity enablers. This study examines the impact of key webtop application features—User Interface Usability (UIU), System Integration (SI), Real-Time Data Access (RTDA), and Collaboration Features (CF)—on Employee Productivity (EP) in Bangladesh's telecommunication sector. Grounded in the Task-Technology Fit (TTF) theory, the study investigates the mediating role of Knowledge Sharing (KS) and the moderating role of Technology Training Availability (TTA). Using a quantitative research approach, data were collected through structured surveys from 384 employees in the telecommunication industry and analyzed using Smart-PLS 4.0. The findings reveal that all webtop application features significantly enhance EP, with KS mediating these relationships. TTA positively moderates the effects of RTDA and CF but shows a negative moderation for UIU and no significant impact for SI. The study's novelty lies in its comprehensive exploration of webtop applications within a developing economy, addressing both the technological and human dimensions of productivity. Recommendations include fostering a culture of knowledge sharing, optimizing training programs to match technological complexity, and investing in feature-rich, integrated systems to enhance organizational performance. This research offers actionable insights for managers, policymakers, and academics, providing a robust framework for leveraging digital tools to enhance productivity in modern workplaces. The study contributes to the theoretical discourse by extending the TTF framework and provides a practical roadmap for technology adoption and workforce development in rapidly digitalizing industries.